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ROBINS

Discovering the Role of Digital Tools, AI and Automation in Sales

Publications

Publications 2020

Publications 2019

The Effects of AI-Human-Interaction to Value Creation in Multi-actor Systems: How AI Shapes Digital B2B Sales. In Proceedings of the 2nd ACM SIGSOFT International Workshop on Software-Intensive Business: Start-ups, Platforms and Ecosystems (IWSiB ’19), August 26, 2019, Tallinn, Estonia. ACM, New York, NY, USA, 5 pages

Rusthollkarhu, S. and Aarikka-Stenroos, L., (2019)

Full text of article The Effects of AI-Human-Interaction to Value Creation in Multi-actor Systems: How AI Shapes Digital B2B Sales. In Proceedings of the 2nd ACM SIGSOFT International Workshop on Software-Intensive Business: Start-ups, Platforms and Ecosystems (IWSiB ’19), August 26, 2019, Tallinn, Estonia. ACM, New York, NY, USA, 5 pages