Rahel
“My story of Ruska began when I started combining my fascination for nature with making my own skincare from natural ingredients.
Having sensitive skin I wanted to control which ingredients I apply to it and to have them 100% natural.
Knowing about local herbs and plants made me wonder if it is possible to make skincare products solely from ingredients that grow where I am. So I started researching, experimenting and discovered the beauty of local skincare.
As I started to share this knowledge with my friends they were amazed by the simplicity of local skincare and it got me thinking that maybe others might be interested as well.”
More information about Ruska Skincare.
Derek
“IMAGEM Creative Studio got its start from the mutual need to be able to work with what we believe in and are passionate about and help others to achieve the same.
It has been rewarding to inspire and be inspired by other entrepreneurs, and I believe that this is one of the traits of entrepreneurship: to give back. In the end, we always have a feeling of accomplishment.
I couldn’t be where I am without help, and I am very grateful that the City of Tampere and the Tampere University – through Hidden Gems – have helped me in these first stages, assisting and connecting with other entrepreneurs.
When #IStartedThis, I had only a sense of change. Little did I knew that the most significant change that the entrepreneur’s life gave me was to feel connected to others and to feel I’ve found my place.”
More information about IMAGEM studio.
Rahel and Derek are alumni of the Hidden Gems programme. The I Started This campaign is run by Inklusiiv. The campaign breaks entrepreneurial stereotypes and updates the entrepreneurship discussion to the present day.