WorkSome – Social Media at Work
WorkSome is a nationwide longitudinal research project examining how social media, artificial intelligence and other digital technologies shape working life and employee wellbeing in Finland.
Longitudinal research on digital work and wellbeing
Since 2019, WorkSome has followed Finnish employees through repeated nationwide surveys. The longitudinal study examines how the use and role of social media and other digital technologies at work change over time, and how these changes are related to employee wellbeing, working practices and organizational life.
As working life and technology have evolved, the research has expanded from professional social media use to a broader range of emerging technologies, including artificial intelligence and generative AI. Current research addresses both the opportunities and potential risks of these technologies, including their relationships with work engagement, job demands and resources, technostress, psychological strain, trust, and the boundaries between work and non-work life.
The results provide organizations and society with longitudinal evidence on how rapidly changing technologies can be used in ways that support effective working practices and employee wellbeing, while identifying potential risks and challenges associated with digital work.
