- Kukkamalla, P.K., Bikfalvi, A. and Arbussa, A. (2020), "The new BMW: business model innovation transforms an automotive leader", Journal of Business Strategy, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JBS-02-2020-0021.
- Prasanna Kumar Kukkamalla, Andrea Bikfalvi and Anna Arbussa (2019). “Collaborative partnerships in the automotive industry: key motives and resource integration strategy”, accepted in International Journal of Business Innovation and Research.
- Prasanna Kumar Kukkamalla, Miia Martinsuo, Andrea Bikfalvi and Anna Arbussa (2019). “Creating and developing the actor-network for a car manufacturing firm’s mobility services”, accepted in International Journal of Services and Operations Management.
- Kukkamalla, P.K., Bikfalvi, A. and Arbussa, A (2019). Framework for service business model innovation: An explanatory case study on BMW ConnectedDrive services. 4th International Conference on New Business Models: New Business Models for Sustainable Entrepreneurship, Innovation, and Transformation (pp. 776-804). Berlin: Berlin: ESCP Europe. ISBN 978-3-96705-001-1
- Kukkamalla, P.K., Bikfalvi, A. and Arbussa, A (2017). Systematic review of organizational change towards servitization in Manufacturing . 6th International Conference on Business Servitization (ICBS 2017 - Barcelona) (pp. 87-91). Barcelona: Omniscience. DOI: 10.3926/serv2017 / ISBN: 978-84-946352-7-4