This project examines the evolution of Finnish sports broadcasting from the 1950s to the present day. We explore critical questions regarding why media companies have acquired sports content, what factors have shaped their TV sports programming decisions, and how their actions have reflected the idea of cultural citizenship. By addressing these themes, the project sheds light on both the historical development of Finnish TV sports and the ongoing transformation of the sports media market.
The three-year project is generously supported by funding from the Helsingin Sanomat Foundation.