GET:ORG investigates novel forms of organizing that emerge through communication on digital platforms and seeks to understand the intricate dynamics of human and nonhuman agencies embedded within and produced by the increasingly complex sociotechnical conditions.
This research foregrounds the role of platforms and automation as active participants in communicative organizing, challenging the conventional view of technology as merely an infrastructure for organizing. We hypothesize that technology not only mediates but also generates, shapes, and institutionalizes organizational activities, reshaping power structures in profound ways. In particular, we theorize and empirically explore the agency of interactive and generative technologies, platform automation and communicative AI, in facilitating, breeding, and hindering organizing. We propose that the interplay of human and nonhuman social actors on digital platforms profoundly shapes organizing in the contemporary platform society.
Empirically, we engage in computational and qualitative interpretative analysis of digital communication data combined with technographic analysis and user interviews. The project also develops a methodological framework that combines computational and interpretative approaches for analyzing digital communication datasets.
GET:ORG is funded by Research Council of Finland (2024-2028). The project consortium includes the University of Helsinki, the University of Jyväskylä, and Tampere University.