ATS3 2

Future of gambling

The Future of Gambling project explores gambling in the age of artificial intelligence. It also investigates the transformation of Finland’s gambling system, which is anticipated to significantly reshape the country’s gambling landscape and impact player behavior and gambling trends.

The changing landscape of gambling in the age of AI

The Future of Gambling project investigates the evolving gambling landscape in the age of artificial intelligence (AI). Focusing on Finland’s transition from a state-run monopoly to a licensing system, the project examines how this reform will reshape the gambling market, influence player behavior, and impact gambling trends. These national reforms are also investigated in a larger global context. By gaining insights from large-scale follow-up data, the project aims to provide timely knowledge for policymakers, industry stakeholders, researchers, but also for players to consider.